UX strategy
I frame the problem before proposing a solution, map the flow, and keep the team pointed at outcomes over output. Good UX means saying no to the right screens so the important ones have room to breathe.

About
Ten years across fintech, healthcare, SaaS, and commerce — pairing user research with real UI craft, accessibility, and design systems that outlast a single launch.
Approach
I’m happiest where research, interaction design, and visual craft overlap — turning ambiguity into screens people can actually use. I care as much about the invisible decisions as the visible pixels.
I frame the problem before proposing a solution, map the flow, and keep the team pointed at outcomes over output. Good UX means saying no to the right screens so the important ones have room to breathe.
Precise typography, a real spacing scale, deliberate color, and interaction detail that feels considered rather than decorated. The details aren’t garnish — they’re how trust is built one screen at a time.
WCAG 2.2 AA as a floor, not a feature. I design and test with keyboards, screen readers, and real contrast ratios, because an interface that only works for some people isn’t finished.
Background
Replace this with your own biography — it’s written as neutral placeholder copy you can edit freely.
I started in graphic and visual design and moved into UX/UI when I realized the interesting problems lived upstream of the mockups. Since then I’ve designed consumer apps, complex dashboards, and a design system used by multiple product teams.
My favorite projects are the ones where the brief is fuzzy and the stakes are real. I like sitting with users, arguing about the right problem, then pushing the UI through enough iterations that the final screens feel inevitable.
Outside of client work I write about design systems, mentor junior designers, and spend an unreasonable amount of time perfecting spacing scales and focus states. Available for select full-time and freelance engagements.

FAQ
End-to-end UX/UI design, design system and UI-kit work, and focused engagements like flow redesigns, high-fidelity UI, or accessibility audits. If it’s a clear problem with committed stakeholders, I’m interested.
Send a note with a bit of context and I’ll get back to you within a few days.